Wednesday, April 15, 2015

All in a day's work

(This story was originally published on Readomania on April 1, 2015)

Eraniyan Govindswami, or ErGo, as he was fondly called by friends, fans and the fairly-well-wishing-public, woke up in excellent spirits that Monday morning. He had had a satisfying weekend, a fun one at that, not very different from his weekdays. However, unlike on weekdays where his durbar was confined to the studio, this weekend, he had held court at a homestay around 50 kms off the NH420, at his team’s offsite. And, he had come back with fodder that could potentially last him an entire month. 

ErGo took pride in being a news channel anchor with a difference. Unlike his colleagues who ran boring shows and debates on political unrests, socio-economic challenges and public policies, ErGo was ahead of his time. His target audience was Young India, those soldiers of the future who thrived on hashtags, twitter rages, petitions and Whatsapp selfies. He knew exactly what this audience wanted and delivered on it with a vengeance. 

To read more, click here.

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